Our Story

Where It All Started

Tropical began life in 1978 when Martin Fells opened a small family blinds business with a £500 loan and a simple philosophy: work hard, treat people fairly, and never compromise on quality. Over the decades, Martin grew Tropical into one of the UK’s most trusted trade-only window covering suppliers – known for craftsmanship, reliability, and service.

Evolving for the Future

In 2015, Martin retired and Arron Zimmatore took over as CEO, bringing with him over a decade of industry experience, global sourcing expertise, and a fresh vision for the future. Honouring Martin’s legacy of hard work and fairness, Arron saw an opportunity to do more. Shutters were growing fast, but the market lacked a supplier who could combine quality, innovation, and true support for the trade.

Building on Strong Foundations

In 2016, Tropical Shutters was born – the next chapter in our window coverings story. Today, Tropical is still guided by the values that began with Martin and continue under Arron’s leadership: quality without compromise, partnerships built on respect, and a drive to keep improving for the benefit of our trade customers.

Our Timeline

An image depicting A family Beginning

A family Beginning

1978

With just £500, founder Martin Fells opens a small blinds shop. His determination and fairness lay the foundations for everything Tropical would become.

An image depicting Growth and Reputation

Growth and Reputation

1990s–2000s

Tropical grows steadily into one of the UK’s largest trade-only blind suppliers, trusted for quality, reliability, and personal service.

An image depicting A New Chapter Begins

A New Chapter Begins

2015

Arron Zimmatore joins Tropical as CEO, bringing global sourcing experience and a bold vision for shutters.

An image depicting Tropical Shutters is Born

Tropical Shutters is Born

2016

Shutters launch with a disruptive idea: engineered wood, not MDF, at competitive prices. Partnership begins with a factory in Asia – invested in, supported, and transformed into a world-class supply chain.

An image depicting Technology to Make Life Easier

Technology to Make Life Easier

2017

The industry’s leading online portal launches – designed around the needs of the trade. Ordering, tracking, and managing jobs become faster, simpler, and more reliable.

An image depicting Going to Market

Going to Market

2018

Dealer network grows rapidly, thanks to quality products and a service-first ethos. Transparent partnerships become the hallmark of the Tropical way.

An image depicting Part of the Mzuri Group

Part of the Mzuri Group

2020

Joining Mzuri brings additional strength and reach, while keeping the same independent spirit and trade-first ethos.

An image depicting Growth and Expansion

Growth and Expansion

2022

Factory expands and evolves, setting new benchmarks in quality and supply reliability.

An image depicting The UK’s Most Helpful Shutter Supplier

The UK’s Most Helpful Shutter Supplier

Today

Tropical Shutters is trusted by hundreds of partners across the UK. Our journey continues – built on quality, service, and the people who make it happen.

Arron’s Journey

From professional footballer to entrepreneur, CEO Arron brought the values of discipline, teamwork, and humility into business. He built Tropical Shutters not through ego, but through partnership, respect, and a constant drive to improve. That same spirit now runs through the whole team.

The Tropical Way

More than shutters. A way of doing business.

From day one, Tropical has set out to do things differently – not just supplying shutters, but building a business rooted in fairness, respect, and support for the trade.

“We know we’re offering the best — so much so, we are expanding.”

The Tropical Team

Our Way is Simple

Fairness

Honest pricing, transparent service.

Respect

For partners, people, and supply chain.

Support

Real people at the end of the phone, always here when you need us.

Innovation

Finding smarter, simpler ways to help businesses grow.

That’s Why We’ve Been Called:

“the UK’s Most helpful Shutter Supplier.

Our story is still unfolding. And we’re just getting started.

Find Out What’s Next

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